I'm a graphic designer based in Itapetininga, São Paulo, Brazil. With almost three years of professional experience, I have dedicated almost all of these years to advertising agencies, and I am currently working in one of the biggest European fintechs.

I did different kinds of projects, for all kinds of clients (cosmetics, real state, architecture studio, industry, etc.). To have a differential, I needed a personal brand that represents my signature in the world without having to speak "HEY I'M A GRAPHIC DESIGNER DO YOU WANT A LOGO", or creating a pen tool logo with my name below it.

I was doing a mini-course from EBAC called Self Brand, in which I learned valuable insights. I started describing myself, and from the many adjectives, I drew how I would express this as a shape, e.g. funny, organized, ambitious. It was so difficult because I had never created any "abstract" logo, sometimes I thought I would end up with a logo with an ant shape, or a grape shape.

To help me get finished, I created a moodboard to get some inspiration. After a lot of researching and brainstorming, I found a shape that suits the best for me. I could finish this project within a 2-week period, due to the course time. Now I have a brand and can differentiate myself from others by not only focusing entirely on doing a great job, but having a different face! Also I'm stepping away from that old old which looks like Nespresso.

The green means I'm not fully developed, as an unripe fruit. The purple means creativity, purpose, calling, a ripe grape which can be translated as someone who's in way to become number one that what he does.

ROLE: Graphic designer, art director.